Growth in digital readership figures for local newspapers
Local newspapers in Norway experienced a 7.6% increase in digital readership in 2025, as reported by Mediebedriftene, contrasting with a decline in print readership.
Local newspapers in Norway saw a notable increase in digital readership figures in 2025, with a growth rate of 7.6%. This increase highlights the successful adaptation of local newspapers to the digital landscape, allowing them to maintain relevance among their audiences. According to Randi S. Γgrey, the managing director of Mediebedriftene, the rise in digital readership signifies the integral role local newspapers play in the daily lives of citizens.
While local newspapers are thriving digitally, larger metropolitan newspapers are experiencing a downturn, with a reported decline of 5% in readership, while national tabloids have seen a more modest decrease of 1.5%. This contrast underscores a shifting media consumption trend, where audiences are moving towards digital platforms, particularly for local news, which is often more relevant to their everyday experiences.
The findings from Mediebedriftene not only indicate the growing importance of digital media but also suggest a potential evolution in how news is consumed in Norway. As local newspapers successfully adapt to the digital era, it raises questions about the future of print media and whether these trends will continue or if print newspapers can rebound as well.