The National Strategic Plan on Gender-Based Violence released in 2020 aimed to address harmful gender norms, but a recent study shows that the conversation around masculinity is increasingly occurring online. An analysis of over 2.1 million social media posts from more than 156,000 accounts reveals that South African men are grappling with evolving definitions of manhood, which are intertwined with issues of emotional strain and financial pressure. These discussions also indicate a growing backlash against men who question traditional masculine norms, suggesting that the struggle for identity is now a focal point of social media discourse.

The report, titled 'Masculine Norms on South African Social Media: One Year Later,' conducted by the Centre for Analytics and Behavioural Change (CABC), suggests that the conversation is not only broadening but also deepening within South African society. The data indicates that men are increasingly vocal about their struggles and the pressures they face in adapting to changing societal expectations. This shift reflects a significant cultural moment, as social media platforms become arenas for both reinforcing and questioning traditional views of masculinity.

As these discussions unfold, they may have important implications for policy and public awareness regarding gender norms in South Africa. The insights gained from this analysis could inform future initiatives aimed at addressing gender-based violence, as a greater understanding of men's perspectives is essential for creating effective strategies. The findings underscore the need for continued engagement and support for men as they navigate their identities in a rapidly changing societal landscape.