In 2023, the global foldable smartphone market is projected to see 'book-style' devices dominate, making up approximately 65% of total market share, according to a report by Counterpoint Research. This trend represents a significant increase from 52% in 2022, highlighting a shift in consumer preference toward larger, more versatile screens that enhance user experience. The book-style foldables, which include popular models like Samsung's Galaxy Z Fold series, are favored for their ability to provide a larger display and multitasking capabilities, making them appealing to users looking for more utility from their devices.

Counterpoint's analysis suggests that as consumer interest shifts toward devices offering greater functionality, the popularity of clamshell-style foldable phones—which feature a smaller display and prioritize portability—may diminish. These devices, such as Samsung’s Galaxy Z Flip and Motorola’s Razr, while compact and convenient, struggle to compete against larger screens that cater to users' growing preference for expansive displays. As such, their market share is expected to decline over time as the unique advantages of foldable technology continue to evolve.

The impending entry of Apple into the foldable smartphone market later this year is predicted to intensify competition, potentially reshaping market dynamics. The introduction of Apple's first foldable device could attract considerable consumer interest and prompt existing manufacturers to enhance their offerings. As this sector grows, industry observers will be keenly watching how market leaders navigate shifts in consumer preferences, technological innovations, and the emerging competition.