Bank Pocztowy is embarking on a significant transformation by redefining the role of postmen in delivering financial services. Currently, the bank is in the operational phase of implementing this new strategy, which involves clearly delineating the responsibilities of postal workers, particularly postmen, in engaging with customers. The bank aims to engage them in providing information about financial products and services without interfering with their traditional postal duties. This approach draws inspiration from successful examples like the Italian postal service, indicating that postmen have potential as valuable points of contact for financial offerings, especially in less urbanized areas and among the elderly population.

The initiative is particularly focused on enhancing customer interactions and expanding access to financial services. Postmen are envisioned as connectors who can inform customers about the bank's offerings, including a new application for bill payments that could simplify their financial transactions. They will also provide details about home cash delivery services, presenting an alternative to traditional ATM use, as well as discounts on postal services that come with opening a Bank Pocztowy account. This phased engagement will ensure that postmen do not take on full sales roles initially but rather act as informants and guides in promoting financial literacy among their communities.

This transformation could have broader implications for the banking sector in Poland, particularly in how financial institutions engage with underserved populations. By leveraging the unique positions of postmen within their communities, Bank Pocztowy aims to break down barriers to access present in traditional banking. This model not only has the potential to boost customer engagement but also aligns with trends towards more personalized banking experiences that consider the specific needs of different demographic groups, ultimately fostering greater financial inclusion in Poland.