Ponds introduced its new facial sunscreen line, UV Miracle, at an event in Ecuador, which was attended by influencers and special guests. Dermatologist Ana María Luzuriaga emphasized that sunscreen is critical even when not in direct sunlight, noting that artificial light from screens can cause oxidative stress on the skin, leading to premature aging and dark spots. This information underscores the growing awareness of skincare routines in modern lifestyles where screen time is high.

At the launch event, makeup artist Fabián Sensén demonstrated how to reapply sunscreen while wearing makeup, showing the practicality of integrating sunscreen into daily routines without compromising appearance. The event also featured a panel discussion moderated by Norma Alanis from Unilever, focusing on the interaction between skincare and lifestyle choices. This reflects a broader trend in beauty marketing that emphasizes wellness and proactive skincare as essential components of overall health.

The introduction of UV Miracle taps into a larger market trend promoting protective skincare as individuals increasingly seek products that address both cosmetic and health needs. With concerns over skin damage due to UV rays and artificial lighting, Ponds aims to position itself as a go-to brand for consumers in Ecuador who are becoming more health-conscious and informed about skincare options.