Shopper, a Brazilian supermarket delivery platform, has recently introduced a new category aimed at customers undergoing treatment with GLP-1 medications, commonly referred to as weight loss pens. This section, named 'GLP-1', compiles premium food items available on the company's website and app, with prices ranging from R$ 30 to R$ 350. The introduction of this category allows users to find relevant products easily through keywords associated with popular medications like Mounjaro, Wegovy, and Ozempic.

The establishment of this new product section follows a remarkable 72% increase in sales from eight brands related to this market segment within just six months. Shopper credits this significant growth to the rising demand for products that align with the dietary needs of users of weight loss pens. These medications help users dramatically reduce their appetite and promote weight loss, causing a need for food options that support their lifestyle changes.

As the market for health-focused products continues to evolve, Shopper's proactive step demonstrates an awareness of current consumer trends and the importance of catering to new dietary preferences among health-conscious individuals. This targeted approach could not only bolster Shopper's position in the competitive grocery sector but also indicate a broader shift towards personalized health and wellness solutions in retail.