Villa Gesell has launched a strict campaign against reckless driving during the upcoming off-road competition, intensifying enforcement and penalties following a recent tragic incident.
Villa Gesell, a tourist city in Argentina known for its off-road sand dunes, is implementing a strong message against reckless driving as it prepares to host the "Enduro de Verano" competition, set to attract over 100,000 enthusiasts. The campaign, which includes the chilling slogan "If you race, you go to jail," marks a shift from the usual friendly tourism messages to a more serious tone aimed at ensuring public safety during the event.
The decision for this aggressive campaign comes shortly after a tragic accident involving a young man named Bastián Jerez, who lost his life under circumstances related to reckless driving in the dunes. As a response, the municipal government has not only increased the visibility of enforcement campaigns but has also heightened fines for violations. This action underlines the balance between promoting tourism and ensuring the safety of both participants and spectators during the high-profile event.
The local authorities are clearly prioritizing safety as they gear up for the event, sending a strong signal to participants about the potential consequences of irresponsible behavior. By enforcing stricter penalties, Villa Gesell aims to foster a more secure environment where visitors can enjoy the thrill of off-road racing without posing a danger to themselves or others.
