After the victory in the Senate: with a suggestive video to the rhythm of Madonna, Bullrich launched communication strategy
Patricia Bullrich celebrated her recent legislative victory with a stylish video featuring Madonna's 'Vogue' to promote her communication strategy.
Patricia Bullrich, the former minister, celebrated her recent success in the Argentine Senate, where a labor reform law received preliminary approval. To mark this achievement, she released a 44-second video set to Madonna's 'Vogue,' showcasing cinematic-quality footage from the debates leading up to the approval. The video, which was released on social media, quickly garnered significant attention and sparked a wide range of reactions, from praise for the legislation to questions about whether public resources were used in its production.
The video not only highlights Bullrich's prominent role in the legislative process but also carefully maintains her connections with key political figures, notably Karina Milei. This strategic move suggests that Bullrich is aware of the current political climate and is positioning herself effectively within the ruling coalition. The video serves not just as a celebration but as a tool to strengthen her political image and engage with the electorate more effectively.
The response from the Casa Rosada (the Argentine executive) remains to be seen, as the video has stirred discussions among politicians and the public alike. Questions surrounding the funding of the video production could complicate Bullrich's narrative and cast scrutiny on her communications strategy. This event is indicative of the dynamic and often contentious nature of Argentine politics as upcoming elections approach, where the use of media and public perception can be pivotal for political figures like Bullrich.