The Carnaval in Salvador, Brazil, officially begins with a ceremonial handover of the city’s symbolic key to Rei Momo, marking the start of the festivities after five consecutive days of pre-Carnaval celebrations. This year’s theme, 'O Samba Nasceu Aqui', honors the 110th anniversary of the first samba recording, 'Pelo telefone', highlighting the genre's rich history and cultural significance in Brazil.

The opening ceremony will take place at the Osmar circuit, where iconic samba masters such as Edil Pacheco and Nelson Rufino will perform alongside powerful female artists like Mariene de Castro and Gal do Beco. These performances will celebrate the essence of samba, while public enjoyment will continue with open-air concerts led by popular local musicians, including Xanddy Harmonia, who will follow the traditional samba blocks that are integral to Carnaval.

Aside from musical performances, the event emphasizes the importance of samba in Brazilian culture and identity. The presence of various samba groups, like the Ganhadeiras de Itapuã, highlights community and tradition, making this Carnaval not just a celebration but a significant cultural event that reinforces local pride and heritage among Salvadorans.