Australian consumers are increasingly concerned about the origins of timber products they purchase, as highlighted by a recent survey from consumer advocacy group Choice. The survey indicated that almost all respondents desire clearer country-of-origin labels for timber products, especially as imports of timber are on the rise, with shipments like laminated veneer lumber alone reaching 167,000 cubic metres in the current financial year. This trend exemplifies the growing demand for timber as construction activities rebound post-pandemic.

The Australian timber industry has been advocating for the implementation of country-of-origin labels for years, citing both consumer demand and the need for greater transparency in the market. The expectation is that such labeling would not only assist consumers in making informed choices but would also emphasize the importance of supporting local businesses and sustainable practices within the industry. As imported timber continues to flood the market, this move could significantly impact consumer purchasing behaviors.

Moreover, this increased awareness of timber origins correlates with a broader societal shift towards environmentally conscious consumption. Consumers are increasingly concerned with the ecological impact of their purchases, seeking options that are less harmful to the environment. The call for origin labeling could mark a pivotal change in how timber products are marketed and sold in Australia, with potential implications for both the environment and the local timber industry.