Warner Bros. is experiencing mixed emotions regarding 'Dona Beja,' a soap opera that premiered on HBO Max earlier this month. While the show has achieved impressive ratings by the platform's standards, it has not surpassed the audience figures set by 'Beleza Fatal,' a series released the previous year. This suggests that while 'Dona Beja' is popular, it has not managed to reach the same level of viewer engagement as its predecessor.

The social media response to 'Dona Beja' has also been notably lower compared to 'Beleza Fatal,' indicating that while viewers are tuning in, the show is not generating as much buzz or conversation online. This could potentially affect the long-term success and renewal prospects of the series, as audience engagement on social platforms is often a significant metric for streaming services.

Overall, 'Dona Beja' is proving to be a hit for HBO Max in terms of viewership, but the comparative analysis with 'Beleza Fatal' highlights the challenges that new shows face in a competitive streaming landscape. Warner Bros. may need to devise new strategies to enhance audience engagement for 'Dona Beja' to maintain its leading status and ensure its continuation.