In the lead-up to Valentine's Day, Moria Casán, the renowned Argentine personality, demonstrated her unique "underwear ritual" during a live broadcast aimed at encouraging couples to keep their romantic spark alive. On her show, 'La mañana con Moria' on El Trece, she invited a "duendóloga" (a practitioner of folklore) who elaborated on various practices to maintain a fulfilling sexual relationship, emphasizing the importance of rituals in love and intimacy.

The ritual includes using a pair of boxers that belong to one's partner, specifically stating they should be worn and used. The process involves taking a raw egg and passing it over the boxer in a cross pattern while reciting a mantra that encourages maintaining passion and desire. The ritual, described by the guest as ancient and traditionally implemented by local midwives or neighborhood witches, serves not just as a quirky tradition but also highlights cultural beliefs surrounding love and sexuality, particularly as couples approach this romantic celebration.

Additionally, Casán's provocative presentation style and her endorsement of such rituals underscore her role as a cultural figure in Argentine media. Her delivery engages both young and old audiences, stirring conversations about intimacy, relationship dynamics, and the sometimes playful ways people approach serious topics like love and desire, especially during significant occasions like Valentine's Day.