In Lanús, the president of the Club Atlético Lanús Foundation, Maia Moreira, emphasizes the symbolic importance of football jerseys for fans, likening them to flags. Rather than discarding damaged jerseys, the Foundation has partnered with TBN Club for the Re-Granate campaign, aimed at repurposing these items while supporting those in need and reinforcing community ties. The Re-Granate initiative focuses on collecting official Lanús jerseys from the 2021 to 2023 seasons that have been donated but are no longer wearable due to wear and tear. The campaign champions the belief that even clothing that appears unusable has salvageable parts, reflecting a commitment to sustainability and resourcefulness in sports culture. By elevating the recycling of damaged jerseys to a social project, this campaign not only reduces waste but also fosters a sense of unity and identity among local football fans, demonstrating how communal effort can transform seemingly forgotten items into resources that benefit the community as a whole. The symbolic gesture of preserving the essence of the club through its jerseys resonates deeply with supporters, creating a bridge between the past and present of the club’s identity.