As of 2025, the Mexican Health Ministry, in coordination with the Special System for Epidemiological Surveillance of Exanthematous Febrile Diseases, has reported 9,187 confirmed cases of measles in the country. The alarming rise in cases, particularly among children who have not received their vaccinations, has led to a vaccination campaign aimed at controlling the spread of this highly contagious disease. The campaign prioritizes specific groups that are most at risk, including children under five and those with compromised health conditions.

The measles vaccination campaign is particularly critical as the disease can spread rapidly, remaining viable on surfaces for up to two hours and transmitted mainly through respiratory droplets. With cases continuing to climb, more than 2,000 confirmed cases have already been reported in 2026. This situation underscores the importance of vaccination, as unvaccinated individuals, especially children, face the highest risk of severe complications from the virus, which can significantly impact community health.

Pregnant women, however, are advised against getting the measles vaccine due to the potential risks it poses to their pregnancy, such as fever or other complications. This exclusion from vaccination necessitates heightened public health measures to ensure these women are protected from exposure to the virus, given their vulnerability. The ongoing rise in measles cases calls for urgent public health initiatives to enhance awareness about vaccination priorities and to mitigate the risk for both pregnant women and children in the population.