A flea market in Helsinki ignited social media discussions after a used and stained blazer was listed for 91 euros at the Relove chain, despite the same item's retail price being only 60 euros when purchased new. This pricing discrepancy shocked a customer, who took to social media to express their outrage at the inflated cost of second-hand goods in the city. The incident prompted a wider conversation about the pricing practices of local flea markets.

In response to the mounting criticism, Relove provided clarification, attributing the pricing error to a human mistake where the numbers were reversed during the pricing process. They asserted that the correct price for the blazer was supposed to be 19 euros, not 91. This explanation has been shared as an attempt to reassure customers regarding the integrity of their pricing policies while highlighting the potential for errors that can occur in retail settings.

This situation raises important questions about the selling practices at flea markets and the expectations consumers have regarding second-hand items. As more people turn to thrift shopping, businesses must find a balance between maintaining profitability and offering fair prices to customers. The incident serves as a cautionary tale for other vendors in the industry, emphasizing the importance of accurate pricing and transparency to build trust among shoppers.