In Pori, Finland, a unique study is being conducted that examines the bodily reactions of theatergoers during performances, aiming to understand how experiential cultural services impact human well-being. This research, which is relatively rare in Finland, will take place at the Rakastajat theater, running through early April, with participants observing the play 'Isin tyttö.'

Collaborators on the study include Tampere University, Satakunta University of Applied Sciences, Sataedu, and Prizztech, all of which aim to record various physiological responses of volunteers during selected performances. Two volunteer subjects will be equipped with sensors that track their physiological variables throughout the show, measuring factors such as brain electrical activity, heart rate, heart rate variability, skin conductance, and pulse wave activity.

Professor Tarmo Lipping from Tampere University emphasizes the significance of this research in understanding how the human body and mind react to the emotional states portrayed in theater. Alongside the physiological measurements, performances will also be recorded on video, allowing for a comprehensive analysis of audience reactions and potentially providing insights into the broader impacts of theater on physical and mental health.