Annie Phillips, who gained fame as the winner of the BBC's Great British Sewing Bee in 2022, has transitioned from an amateur seamstress to the owner of her own slow fashion brand, Made by Annie. She champions the integration of sewing into the educational curriculum, advocating for the 'make do and mend' ethos that has encouraged generations to repair and upcycle their clothing. Phillips also wrote a book titled 'Upcycle: A Modern Maker’s Guide to Sewing and Mending a Preloved Wardrobe', which provides readers with practical guidance on enhancing their wardrobes through sustainable practices.

In an interview featured in the Telegraph, Phillips answers questions from readers about her journey in sewing and the growing importance of textile skills in today's fast fashion-driven society. She discusses various aspects of sewing, from recommending beginner sewing machines to sharing her personal experiences on the Sewing Bee, contributing to the popularity of sewing as a hobby. Phillips' insights reflect a broader trend in the fashion industry that values sustainability and creativity, encouraging individuals to embrace sewing as a means of self-expression and ecological responsibility.

The discussion highlights the potential shift in educational practices, advocating for sewing to be considered a fundamental skill akin to cooking or woodworking. By bringing attention to the significance of sewing through her initiatives, Phillips seeks to inspire a new generation to appreciate the craft and its potential in fostering creativity while addressing issues of sustainability and waste in the textile industry.