Joel Marques, a 49-year-old educator from Barras, Brazil, gained internet fame for his lip-syncing performances of Shakira's songs, often while enjoying a beer. Recently, he announced his intention to attend Shakira's upcoming concert in Rio de Janeiro on May 2 at Copacabana beach, as part of the 'Todo Mundo no Rio' project. Although he has not received a formal invitation to the event, he is optimistic about the possibility of getting one and asserts that regardless of the invitation, he will be present to enjoy the experience of the concert.

This concert marks Shakira's significant return to Brazil, where she has a rich history of performances, including over 40 shows, the highlight being her appearance at the 2014 World Cup final at Maracanã Stadium. Her last visit to Brazil was in February 2025, illustrating her longstanding connection to Brazilian fans. Joel's enthusiasm for the show reflects not only his personal anticipation but also the joy many fans feel about her return.

Joel 'Divo', who works as a Portuguese language teacher, has quickly become a beloved figure online due to his entertaining performances, breaking out of local fame to capture national attention. His story showcases how social media can elevate local personalities, paving the way for unique opportunities like attending major events such as Shakira's concert, which resonates with cultural and entertainment significance in Brazil.