As Ramadan 2026 approaches, the advertising landscape is becoming increasingly competitive, paralleling the traditional race of television series that accompany the holy month. Advertisements have evolved into a significant part of the Ramadan cultural scene, attracting renowned stars who wield substantial influence in the entertainment industry. Unlike previous years, the current lineup showcases a mix of returning artists and fresh faces participating in various promotional campaigns, highlighting the importance of advertisements during this festive season.

Among the standout participants is Egyptian singer Mohamed Mounir, who has recently wrapped up the recording and filming of a duet with artist Amir Eid for a promotional campaign. The location chosen for this campaign is Mounir's home in Aswan, which carries deep artistic and symbolic connotations that align with the underlying message of connection to one's roots and identity. This approach not only enhances the advertising content but also resonates with themes of nostalgia and belonging, which are culturally pertinent during Ramadan.

Mounir's return to the spotlight is notable, especially since he has recently faced health struggles that led him to cancel several performances. His participation in these advertisements marks a significant comeback and reflects the broader trend among artists who utilize Ramadan advertising campaigns to maintain visibility and engagement with their audience. This blurring of lines between advertising and entertainment underscores the evolving nature of media consumption during Ramadan, where both genres vie for public attention and significance.