According to a recent survey conducted by Which?, Marks and Spencer (M&S) has triumphed as the UK’s favorite supermarket for the fifth year in a row, achieving an in-store customer score of 78%. The results of the survey highlighted M&S's strengths in areas such as customer service, store appearance, product range, and food quality, earning the supermarket five stars in these categories. Consumers particularly appreciated the quality of M&S's own-label and fresh foods, further establishing its reputation among shoppers seeking quality over cost.

Despite this accolade, the survey revealed a significant concern for budget-conscious customers as M&S received a notably low score of just two stars for value for money. Many shoppers feel the store's prices are often