In the spirit of Valentine's Day, the Kyiv Independent has unveiled two new merchandise designs that champion both independent journalism and Ukraine. The new collection, featuring graphic t-shirts and tote bags, conveys a powerful message of support for a nation grappling with adversity and highlights the critical role of independent media in safeguarding truth and democracy. The designs, titled "I love the Kyiv Independent" and "I love Ukraine," are not just seasonal novelties but rather deliberate actions affirming one's commitment to both the publication and the nation.

The "I love the Kyiv Independent" design stems from longstanding encouragement from readers globally who wish to express their allegiance to a media outlet committed to uncovering the truth in challenging times. This design serves as a tangible reminder that love manifests not merely as sentiment but as active support for critical journalistic endeavors. The Kyiv Independent emphasizes that each purchase contributes directly to sustaining their journalistic efforts, reinforcing the notion that consumer actions can fuel the fight for truth in a democratic context.

Meanwhile, the "I love Ukraine" design seeks to show solidarity with the country amidst its ongoing struggles. As the Kyiv Independent continues to report on the war and its ramifications, these merchandise pieces act as symbols of hope and resilience. By encouraging their followers to wear these designs, the publication not only promotes its brand but also highlights the importance of standing with Ukraine during tumultuous times, fostering a shared identity and collective action among supporters of both independent journalism and Ukrainian sovereignty.