Apple enthusiasts are taking advantage of a rare price drop on the latest AirPods, with the fourth generation currently retailing for £99 at Argos—£20 less than the original price of £119. This price represents a significant savings, making it more appealing than purchasing directly from Apple, and is the lowest recorded price for these earbuds according to a price-tracking resource.

The affordable price point is not just good news for current AirPods users looking for replacements; it's also expected to attract new customers seeking quality audio products without a hefty price tag. As the holiday shopping season approaches, such deals could spur a surge in sales as more consumers look to upgrade their tech or gift them during the festivities.

In addition to the AirPods, Argos has seen a variety of similar tech deals, and this will likely enhance competition among retailers, benefiting consumers even further. With positive reviews flooding in about the performance and quality of the AirPods 4, this is a timely opportunity for Apple fans to snag a great deal on a popular product.