Little planes flying over the beaches of Argentina's Atlantic coast have become an indistinguishable sight during summer, pulling advertisements for various brands, political propaganda, and personal messages. These planes create an immediate impact on thousands of tourists who relax on the sand or play in the waves. While some of the traditional planes tow large banners with printed advertisements, others can be more intrusive, flying directly above the crowds and employing powerful speakers to announce events, much to the annoyance of parents of sleeping children.

The noise from these advertising planes can be disruptive, waking children from their naps and upsetting families enjoying a peaceful day on the beach. Parents have voiced their frustrations, noting that the loud announcements can create chaos in an otherwise relaxing atmosphere. Moreover, there are concerns about the safety of these planes, as flying over crowded beach resorts could potentially lead to emergencies that might endanger many people.

Despite the complaints, these little planes have become an entrenched part of the summertime experience in Argentina, reflecting the commercial drive of local businesses as well as the broader cultural practice of using aerial advertisements. While they may be seen as a nuisance by some, others appreciate the vibrant, bustling atmosphere they contribute to, showing the complex relationship between advertising, tourism, and community leisure activities in coastal Argentina.