In a show of solidarity, Turkish women and girls have flooded social media with images of themselves wearing the traditional Anatolian garment known as 'shalwar'. This movement was sparked by derogatory remarks directed at Zeynep Güneş, the Mayor of Mihalgazi in Eskişehir province, made by opposition member Mehmet Emin Korkmaz. His comments not only ridiculed her traditional attire but also undermined her political stature, prompting widespread outrage across various communities in Turkey.

In response to the backlash, a significant campaign has emerged under the hashtag 'We Are All Zeynep,' emphasizing the importance of cultural identity and pride. Many women see Güneş as a symbol of resistance against marginalization, and they express that adhering to their cultural roots is essential for empowerment. Women’s groups, including members of the ruling Justice and Development Party in Pamukkale district, have organized events wearing shalwar, reinforcing their support for Güneş and asserting their right to embrace their heritage without fear of ridicule.

Activists participating in the campaign have stated that recognizing and honoring one’s origins is crucial for future generations. They aim to challenge the narrative that belittles traditional customs and promote a sense of pride among Turkish women. Güneş's situation has catalyzed a broader conversation about gender and cultural identity in Turkey, reinforcing the notion that women should not be judged or discredited based on their appearance or heritage.