Musician Stefan Airapetjan, known for his successful career and as the owner of the popular restaurant Steff Grill, has registered his trademark this year with the Patent Office. This move aims to protect the name and logo of his restaurant, which he values highly for its future purposes. In his social media updates, he expressed the significance of brand protection and his desire to enhance the value of his brand in the long run.

Recently, it was also revealed that Stefan is planning to open a new restaurant in Tallinn, named Makaron, which will offer a unique Italian dining experience. He has shared his enthusiasm on social media, emphasizing the attention to quality ingredients and authentic recipes that will define the new establishment. Currently, he is in the midst of testing flavors and perfecting the menu, reflecting his commitment to quality and authenticity.

Stefan's initiative follows a trend among Estonian celebrities securing their names or brands, including notable figures like Anne Veski. This registration not only protects his business interests but also positions him strategically in the competitive restaurant industry, where brand identity can play a crucial role in success.