Hurtigruten has announced the launch of three new routes starting in 2027, originating from Bergen and Tromsø. The decision comes in response to what the company describes as 'record high demand' from a mix of Norwegian, Scandinavian, and international travelers. This surge in interest has prompted Hurtigruten to expand its offerings to meet the needs of its customers.

The new routes include a scenic fjord sailing from Bergen, catering to those interested in experiencing Norway's natural beauty. From Tromsø, passengers will enjoy a new round trip, which is expected to attract tourists wishing to explore the northern regions of Norway in greater depth. Additionally, Hurtigruten will introduce a route connecting Tromsø and Copenhagen, which highlights the company's commitment to enhancing travel connections between Norway and neighboring countries.

This strategic move by Hurtigruten reflects not only the increasing inclination of travelers for more diverse options but also an overall growth in the tourism sector within Scandinavia. As travel demand rebounds, the expansion of these routes positions Hurtigruten to capitalize on this trend, potentially boosting the local economies of the departure and destination ports involved and providing tourists with unique travel experiences.