In 2026, trends in skincare are greatly influenced by a desire to enhance natural beauty with fewer and more effective products. Finnish cosmetologist Miia Rantonen discusses the shift towards gentler active ingredients like bakuchiol and the emerging popularity of PDNR, a substance derived from salmon sperm that promises to boost collagen production and improve skin luminosity. This ingredient, already a hit in Korea, is being embraced by Finnish skincare enthusiasts for its hydrating properties and unique texture.

Rantonen expresses relief that the lengthy multi-step skincare routines are becoming a thing of the past as consumers seek simplicity in their beauty regimes. The focus is shifting from the quantity of products to the quality and effectiveness of the formulations. A simplified skincare routine that includes a gentle yet effective cleanser, a water-based hydrating serum, and a nourishing oil serum may become standard for those aiming to maintain healthy and radiant skin without the fuss of layering multiple products.

These insights reflect broader changes in consumer preferences towards skincare that prioritize simplicity, effectiveness, and ingredient integrity. As the industry evolves, it appears that fewer but more impactful products will dominate the market, allowing users to achieve desired results without overwhelming their skin with excessive formulations.