Feb 12 • 07:44 UTC 🇬🇧 UK Mirror

British Soap Awards cancelled for second time as fans left enraged by ITV decision

ITV has cancelled the British Soap Awards for the second consecutive year, leaving fans upset and without an explanation.

The British Soap Awards, a popular annual event celebrating the best in British soap operas like 'Coronation Street,' 'EastEnders,' 'Emmerdale,' and 'Hollyoaks,' has been cancelled for the second time, leaving fans feeling frustrated and confused. ITV, the network responsible for airing the awards, announced that the ceremony will not be broadcast this year, emphasizing that the show is taking a break without providing a detailed reason for this decision.

The cancellation has sparked outrage among loyal viewers who expect the awards to showcase their favorite shows and storylines. In its prime, the British Soap Awards attracted millions, even reaching nearly six million viewers during peak broadcasts. The announcement from ITV has raised questions about the future of such televised recognition for the soap opera genre, especially given its significant viewership and cultural impact in the UK.

As fans express their disappointment and confusion over the abrupt cancellation, the industry is left pondering what this means for the continuing popularity of soap operas in the competitive landscape of television. The lack of an explanation from ITV compounds the frustration felt by the audience, as they eagerly await the return of this cherished event, which holds a prominent place in British television culture.

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