Papastratos has announced the commencement of the fourth phase of its investment plan valued at 200 million euros. This phase is part of a broader strategy that will raise its total investments since 2017 to 700 million euros. The company plans to enhance its factory operations with the addition of four new production lines for heated tobacco sticks, a new tobacco processing line, and a new warehouse facility. Overall, the factory will increase its production lines from 12 to 16.

The investment is anticipated to significantly upgrade the capabilities of the Papastratos factory, with an ambitious goal of expanding its export value to over 600 million euros in the coming years. This growth is in line with the company’s 95-year anniversary this year, marking a significant milestone in its operations. The company is entering the new year with strong foundations, aiming not only for expanded production but also enhanced international competitiveness in the tobacco market.

With these developments, Papastratos is positioning itself to bolster its market presence domestically and abroad. The implications of this investment reach beyond mere expansion; they highlight the company's commitment to adapting to market demands while improving the quality and quantity of its products. This expanded capacity could influence pricing strategies and export dynamics, thus impacting the broader Greek economy as well, seeing Papastratos as a significant player in the tobacco industry.