The Finnish brand company Marimekko's revenue for October to December was approximately 55 million euros, which is roughly the same as the previous year. However, the comparable operating profit slightly decreased to 8.8 million euros. This revenue was bolstered by growth in retail and wholesale sales in the Asia-Pacific region, while sales in Finland fell towards the end of the year. Marimekko noted that Finnish consumers have become price-conscious, significantly impacting retail sales.

The decline in operating profit was attributed to higher fixed costs, particularly due to increased marketing investments. Marimekko also expressed concerns about continued cautious consumer spending in the upcoming year, reflecting broader economic uncertainties. The company indicated that rapid changes in trade policies, along with other uncertainties, could affect consumer confidence, purchasing power, and behavior, potentially leading to further challenges for Marimekko's business going forward.

In conclusion, while Marimekko has seen stable revenue, the decline in profitability amid rising costs and changing consumer behavior highlights the challenges facing the company in the current economic environment. The situation could be indicative of broader market trends as companies navigate fluctuating consumer attitudes and economic uncertainties.