The dispute stemming from a bad haircut at the luxury ITC Maurya hotel salon in New Delhi has reached its conclusion as the Supreme Court of India has modified the previous compensation of ₹2 crores awarded by the National Consumer Disputes Redressal Commission (NCDRC) to ₹25 lakhs. The case involved model Ashna Roy, who visited the salon in April 2018 and alleged that the stylist cut her hair much shorter than she had requested, leading to significant mental trauma and loss of modeling opportunities.

Ashna Roy's claims were based on her experience of receiving a haircut that did not align with her expectations, resulting in distress that affected her career. The NCDRC had ruled in favor of Roy on two occasions, ordering ₹2 crores in compensation. However, this decision was contested by ITC Limited in the Supreme Court, which raised questions about the amount of compensation for service discrepancies, indicating that such awards should be based on substantial proof rather than mere requests by complainants.

The Supreme Court bench, consisting of Justices Rajesh Bindal and Manmohan, emphasized the need for robust evidence in consumer disputes when determining compensation amounts. This ruling reflects the court's stance that while deficiencies in service can be recognized, the evaluation of potential compensation should be carefully calibrated to actual detriment suffered, thus setting a precedent for similar disputes in the future.