In 2025, Toyota reported impressive sales figures in Europe, with 948,042 electrified vehicles sold, marking a 5% increase from the previous year. The demand for battery electric vehicles (BEV) soared with a 46% rise, and plug-in hybrid vehicles saw a notable increase of 76%, while traditional hybrids remained stable with a 3% increase. This trend underscores the growing consumer preference for electrified options in the automotive market, as regulatory pressures and environmental awareness encourage more sustainable vehicle choices.

Toyota maintained its position as the second best-selling passenger car brand in Europe for the fifth consecutive year, achieving a record total of 1,143,963 cars sold. The company's success was driven by the Yaris Cross, which dominated the B-SUV segment with an impressive 11% market share. The strong sales figures indicate that Toyota's strategy to expand its electrified vehicle lineup is resonating well with consumers, and their focus on electric and hybrid technologies is paying off in a competitive automotive landscape.

Additionally, the emergence of the Toyota Professional range contributed significantly to the sales growth in commercial vehicles, which saw a 19% increase to a record 158,270 units sold, capturing a 6.7% market share. Notably, the Hilux model played a major role in this surge, with a 20% year-over-year increase in sales, showcasing the brand's strength in both personal and utility vehicle segments. This growth reflects Toyota's adaptability and commitment to meeting diverse customer needs in an evolving market.