Juandiegoteo, the 'hair designer' who was born with a comb in hand: 'When a woman requests a drastic change, there is usually a breakup or a job change behind it. I don’t just change hairstyles, I transform lives'
Juandiegoteo has established himself as a prominent hair designer, emphasizing the emotional significance behind hairstyle changes for his clients.
Juandiegoteo, a hair designer with a unique approach to his craft, highlights the emotional transformations that accompany significant hairstyle changes for women. He believes that such changes are not merely aesthetic; they often stem from deeper life events such as breakups or career shifts. Juandiegoteo's perspective reflects a growing recognition of the intersection between beauty and personal well-being, viewing his role as one of empowerment, rather than just cosmetic enhancement.
Having overcome initial skepticism from his mother, who had envisioned a more traditional career for him, Juandiegoteo has successfully carved out his niche in the competitive beauty industry. After years of freelancing, he opened his own salon to accommodate a growing clientele, some of whom have insisted on his services due to his reputation. His journey illustrates the shift in societal attitudes towards careers in beauty, considering them as credible and deserving of respect.
Juandiegoteo's success resonates throughout the beauty industry, with insights from other experienced professionals like María Baras and Cheska Martínez, who share tips cultivated over decades. Moreover, a reflection on the changing trends in women’s hairstyles and the perceptions of beauty over the years suggests that, while standards evolve, the desire for transformation remains a constant thread that connects clients to hairstylists like Juandiegoteo.