The article discusses the upcoming Future Retail Congress, set to take place on February 16, 2026, at The Westin Warsaw Hotel. This event will focus on leveraging advanced technologies and data analysis to anticipate customer needs, personalize offerings, and foster long-term relationships between retailers and consumers. Topics will include consumer behavior 2.0, artificial intelligence, automation, omnichannel strategies, payment systems, and last-mile logistics, reflecting the evolving landscape of retail.

As retail increasingly aims for cohesion within its ecosystem, the Future Retail Congress will delve into how interconnected systems of data, shopping experiences, payment processing, and delivery can enhance operational efficiency. The congress is expected to unify strategic, technological, and process-oriented perspectives into a single agenda, addressing the pressing need for retailers to innovate amid rapid change.

Looking to the future, the article highlights the anticipated changes in retail by 2030, emphasizing the competitive advantages that will emerge in response to cost pressures and new growth models. In a time of global market volatility and economic instability, the importance of adapting retail strategies to meet evolving consumer demands is underscored as critical for success.