In the newest episode of 'Gamma Academy', a podcast by TVNET and the 'GAMMA' music awards, four experts from the Latvian music scene discuss pivotal issues the industry is currently facing. Among the guests are Jānis Romanovskis, a co-founder of the quiz show 'Melomaniaki', Sabīne Brice, a music manager with global brand experience, acclaimed rapper ansis, and popular figure in the Latvian music charts, Fiņķis. Together, they explore behind-the-scenes dynamics and significant trends influencing contemporary music.

The conversation particularly focuses on the strategic development of a fanbase, which extends beyond just attending concerts to engaging actively through social media, streaming apps, and various digital environments. The experts share insights on how to transform casual listeners into dedicated fans, who not only return but also contribute by sharing content, purchasing tickets, and supporting artists in the long term. The importance of understanding and leveraging audience engagement is emphasized as a critical factor for success in today's music landscape.

This episode underscores the fundamental role of community and loyalty-building in the modern music industry, where interaction occurs across multiple platforms. As artists and industry players adapt to these evolving dynamics, the insights provided could contribute to more sustainable careers for musicians within Latvia and beyond, making this discussion relevant for anyone invested in the music sector.