Latvian cosmetic company AS MÁDARA Cosmetics has received significant acknowledgment in the international fashion arena after Dutch supermodel Doutzen Kroes mentioned its Skin Equal foundation in an interview with Vogue France. Kroes, who appears on the cover of the magazine’s February issue, shared insights into her daily makeup routine with millions of Vogue followers, highlighting several brands, including the Latvian product. The attention directed at MÁDARA's Skin Equal foundation, specifically the Rose Ivory 30 shade, underscores the growing global appeal and recognition of Latvian beauty products.

Doutzen Kroes, a highly successful supermodel who has been ranked among the world's top 15 highest-paid models for two decades, has graced the cover of Vogue 44 times and has been a Victoria’s Secret angel since 2004. Her connection with the Latvian brand is particularly noteworthy, as it not only elevates MÁDARA's reputation but also serves as a potential catalyst for increased interest in the Latvian cosmetics market. International recognition from such a prominent figure can significantly boost brand visibility and sales, helping the company reach new customer demographics beyond its home country.

Furthermore, Kroes' mention of MÁDARA's foundation in a prestigious publication like Vogue highlights the rising influence of regional brands in the global beauty industry. This trend reflects a broader shift towards valuing products that emphasize quality and natural ingredients, which is a hallmark of MÁDARA’s offerings. The endorsement by a leading model not only elevates the brand's status but also suggests a promising future for Latvian cosmetics on the world stage, potentially paving the way for further international collaborations and expansions.