Finnkino, a major cinema chain in Finland, has installed beds in two of its theatres in Helsinki, a departure from traditional seating arrangements. These beds, which feature a faux leather surface and measure an impressive two meters in width, aim to offer a luxurious viewing experience. However, they are placed in the front row, which may complicate the viewing angle for some patrons and can inadvertently draw attention to the activities taking place on the beds during screenings.

The new seating arrangement draws comparisons to previous seating styles in Finnish cinemas, which had typically included sofas, but nothing as radical as beds. The introduction of these beds reflects a growing trend in the cinema industry to enhance comfort and create a more intimate environment for viewers. The test run conducted by Ilta-Sanomat indicated that while the dimensions of the beds provide a spacious feel, those who prefer a more traditional seating experience may find themselves facing challenges.

With beds now offered in select movie theatres, including the Tennis Palace and Itis cinema, the adaptation to this new format will likely influence cinema-going habits in Finland. Those seeking a more laid-back movie night might embrace the change, while others may choose to avoid the front-row beds in consideration of their unique disadvantages. As audiences explore this new offering, it remains to be seen how it will impact overall movie attendance and enjoyment in Finnish cinemas.