In Mumbai, a unique 'Melody Road' has been launched on the Coastal Road, which creates a memorable driving experience by playing the Oscar-winning song 'Jai Ho' through the friction between vehicle tires and specially designed grooves in the road. This innovation is a first for India and utilizes technology originally introduced in Hungary.

The musical tune is audible to passengers within the vehicle when it travels at a speed of approximately 70 to 80 km/h, making the commute not just faster but also more enjoyable. This initiative has been conceptualized by former MP Rahul Shewale and implemented by the Brihanmumbai Municipal Corporation, aiming to provide a unique blend of entertainment while also encouraging drivers to maintain a steady speed, thereby enhancing road safety.

The concept of musical roads, known as 'melody roads,' originated in Japan, and this project reflects a trend towards increasing engagement and safety in transportation. By integrating technology and creativity into public infrastructure, Mumbai is setting a precedent for future roadway innovations that could potentially inspire other cities both in India and around the world.