Moonpig, the UK's largest online card retailer, revealed intriguing data on card messages over the past year, indicating that a greetings card containing the phrase 'I love you' is sent every 15 seconds. This statistic amounts to over two million cards expressing love annually, showing that British individuals are keen on daily love declarations rather than reserving them for special occasions. While Valentine's Day is still a major reason for card sales, accounting for nearly half of all cards sold in February, there are clear patterns of everyday sentiments being expressed through greeting cards.

The analysis also highlighted that while many customers have begun utilizing artificial intelligence to create personalized cards, a significant 95% of Valentine's messages are still handwritten. This suggests that the personal touch in communicating feelings remains important to consumers, as they prefer to share heartfelt sentiments rather than relying solely on technology. Such a trend underscores the enduring value of traditional expressions of love, even in an increasingly digital world.

Moreover, Moonpig reported that an average of 10,000 individuals in the UK propose through cards each year, with phrases indicating marriage proposals such as 'be my wife' and 'be my husband' being celebrated. This shows that cards serve a dual purpose: not just for everyday expressions of affection but also for significant life decisions, thereby amplifying the sentimental value attached to greeting cards in British culture.