After facing backlash for choosing Eugenia 'La China' Suárez as a model for her lingerie brand, Ivana Figueiras publicly addressed the accusations against her decision. The controversy escalated when Suárez showcased provocative photographs taken during a photoshoot for the 2026 campaign of Figueiras' company. While both Figueiras and Suárez chose to disable comments on the promotional post, criticism flooded in on their personal profiles, highlighting public dissatisfaction with the actress's involvement.

In addition to the backlash faced by the brand and Suárez, Figueiras' personal life complicated the situation further. She too has been in the spotlight due to her own romantic history, having been involved in a love triangle when her partner, Darío Cvitanich, separated from his ex-wife, Chechu Bonelli. The public scrutiny not only targeted Suárez but also led to comparisons between the two women, with some critics accusing them of perpetuating negative stereotypes associated with their entangled personal lives.

Figueiras defended her choice by stating, "I am not prejudiced," emphasizing that her decision to work with Suárez was a professional one rather than an endorsement of her controversial image. As conversations around female representation and personal choices in public life continue to evolve, this incident highlights the challenges faced by women in the entertainment and fashion industries, where personal decisions can often overshadow professional qualifications.