A national competition called 'Desafío Atenea' hosted by Iván de Pineda will feature university students vying for a prize of 30 million pesos in a format designed for a young digital audience.
Iván de Pineda is set to host 'Desafío Atenea,' a new national competition in collaboration between the streaming service Olga and producer Kocawa. This initiative aims to bring together university students from across Argentina, where they will compete not only for a significant cash prize of 30 million pesos but also for the title of 'best team in the country'. The competition is specifically tailored for a young and digitally savvy audience, emphasizing the importance of knowledge, intelligence, and creativity among participants.
Set to be filmed in April at a Buenos Aires theater, 'Desafío Atenea' will feature 150 students divided into 50 teams, each comprising three members from the same university. This structure fosters collaboration and camaraderie among participants, while also showcasing their intellectual prowess in a live-show format designed to be engaging and entertaining. The competition is expected to resonate well with its target demographic, as it combines elements of game shows with educational challenges.
Once filmed, the show will be released through Olga's streaming platform, catering to the rising consumption of digital content among young people in Argentina. This competition not only offers an exciting opportunity for students to showcase their abilities but also positions Olga as a prominent player in the landscape of streaming content aimed at youth, blending entertainment with academic achievement.
