Gretchen, a well-known Brazilian singer, had a conversation on g1 Ouviu about the lasting popularity of her song "Freak le boom boom," which was originally released in 1979. The track has seen a resurgence with four new versions, including a reinterpretation by producer Gab Miranda that incorporates samba percussion, aligning itself with Brazil's lively carnival culture. Gretchen reflected on how the song's timeless melody has resonated through generations, attributing its success to the genuine artistry of the musicians from her era.

During her discussion, Gretchen emphasized that the music from the 80s possesses a unique charm and depth, which she believes allows it to endure over time. She highlighted that she and her peers created music with real musicians, a quality she feels is evident in the memorable melodies of their work. Almost fifty years after its initial release, the song's contemporary relevance has been bolstered by dance challenges on social media and its inclusion in television dramas, which have introduced it to a new audience.

Beyond music, Gretchen has found a second life as an internet personality, embracing her role as the "Queen of Memes." She expressed comfort with this label, noting that it signifies her ability to connect with a younger generation. Her continuous evolution is a testament to her adaptability; despite not growing up in the internet age, she has successfully navigated the digital landscape and remains a beloved figure through her engaging content. Her story reflects the power of reinvention and the enduring nature of genuine artistic expression.