Feb 11 • 14:49 UTC 🇨🇦 Canada National Post

Why drones have taken over your television during the 2026 Olympics in Milan-Cortina

Drones have become a pivotal part of the broadcasting strategy for the 2026 Winter Olympics in Milan-Cortina, offering unique perspectives and enhancing viewer engagement.

The 2026 Winter Olympics in Milan-Cortina have seen an innovative shift in broadcasting, primarily through the utilization of drones. These mobile cameras provide aerial and ground perspectives that immerse viewers into the action like never before. Yiannis Exarchos, CEO of Olympic Broadcasting Services, emphasized that drones allow for insights into the athletes' experiences and the thrill of winter sports, particularly helpful in showcasing the dynamics of events like luge and skiing.

Exarchos noted the strategic importance of drone technology in enhancing the Olympic viewing experience. By capturing close-up shots of the events from various angles, drones can create a narrative flow that resonates with the audience. This innovation comes alongside a broader movement within broadcasting to adopt new technologies that elevate the viewer's connection to the athletes and the spirit of competition during the games.

As the Olympics continue to evolve, the integration of drone footage represents a significant step forward in how sports are broadcasted and consumed. With the potential for even greater technological advancements in future games, the success of drone usage in Milan-Cortina may pave the way for its inclusion in various other sports, leading to a richer, more engaging viewer experience across the board.

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