Rainbow, a well-known travel agency in Poland, has recently announced the opening of its 100th sales outlet, marking a significant milestone in its expansion strategy. Alongside its direct sales channel, Rainbow runs 64 franchise outlets, reflecting its diverse approach to reach customers. The majority of its owned retail locations are situated in major shopping centers such as Manufaktura Łódź, Złote Tarasy, and Wroclavia, providing easy access and modern infrastructure for shoppers.

In a statement by Tomasz Florczak, the Sales Director, he highlighted that a quarter of the agency's outlets have undergone extensive renovations in the past two years. The renovations aim to create comfortable and modern spaces that cater to the evolving needs of customers and employees alike. This strategic move not only enhances the aesthetic appeal of the stores but also aims to improve customer service in response to the growing traffic in the tourism sector.

Moreover, Rainbow plans to increase the number of service positions to streamline interactions between customers and advisors, thereby minimizing wait times. This modernization initiative, including the introduction of tablets for finalizing purchases, represents Rainbow's commitment to adapting to changing consumer preferences and improving operational efficiency in an increasingly digital age.