In the current era dominated by TikTok, artist Sara Abad reflects on the transient nature of virality in music and culture, comparing it to the fleeting experience of catching Covid. She suggests that the excitement of becoming viral can vanish just as quickly, leading to a lack of endurance in what is considered memorable. This phenomenon has significant implications for artists trying to establish careers based on lasting impact rather than short-lived trends.

Abad highlights her own experience of gaining millions of views on a cover song, illustrating the double-edged sword of viral fame where success is often short-lived. The discussion touches on the evolution of music consumption and cultural recognition, questioning whether current trends in electronic music and viral content creation could ever achieve the status of iconic heritage, like the proposal to recognize electronic music as a World Heritage. It raises concerns about the sustainability of cultural legacies in an age where cultural products can be both incredibly popular and quickly forgotten.

Ultimately, the article critiques the societal shift in valuing the ephemeral nature of fame and cultural recognition, suggesting that this trend challenges the foundations of what it means to create music and build a meaningful career. Without the depth of memorable experiences, cultural moments risk falling into obscurity almost immediately, leaving artists like Abad to ponder their place in this shifting landscape.