Gold is experiencing a significant growth phase, with prices rising from a historical high of $5,600 in January to around $5,120 currently. This fluctuation has presented a viable opportunity for those looking to quickly obtain cash by selling jewelry received as gifts or inheritances. In Italy, the gold price is currently set between €136 and €138 per gram for 24kt gold, making it an attractive proposition for many individuals seeking liquidity.

While in Italy people typically visit specialized gold buyers or authorized banks to sell their gold, in other countries, the process can be as simple as using certain ATMs. These 'gold ATMs' allow individuals to perform rapid sales, with daily updates on gold prices and immediate cash credited to their bank accounts. This concept is gaining popularity due to its efficiency and transparency, making it a favored choice for those looking for quick transactions.

The article highlights the growing trend of gold ATMs, which are becoming increasingly available in various countries. By simplifying the selling process and providing instant cash in a transparent manner, these machines cater to the demand for faster and more accessible options for liquidating gold assets. As this trend evolves, it raises questions about the impact on the traditional gold buying market in Italy and how it may influence consumer behavior regarding gold transactions in the future.