Juliano, part of the popular Brazilian sertanejo duo Henrique & Juliano, made headlines after landing his newly acquired R$ 80 million private jet at his family's farm located in Palmeirópolis, Tocantins. The jet, a 2015 Citation Sovereign+, is equipped with nine seats and designed for optimal performance, allowing for secure and private travel across Brazil. This personal acquisition reflects not just the singer's success but also the increasing trend among Brazilian artists investing in luxury aviation assets.

The jet landed after Juliano's trip from Orlando, United States, and he shared the experience on his social media accounts. Posting a video of the landing, he expressed his joy with the caption "Finally, home," showcasing a personal milestone that resonates with his fans. His use of social media to share such moments also highlights how public figures engage with their followers, blending personal achievements with a dose of luxury lifestyle content.

The purchase of such an expensive jet demonstrates the financial success of Juliano and his partner Henrique, making them significant figures not only in the music industry but also within a growing circle of Brazilian celebrities embracing private air travel as a norm. This trend points towards a shift in lifestyle among successful artists, moving towards greater privacy and comfort while traveling, which could inspire other upcoming artists to invest in similar luxuries as they achieve success.