A new initiative in Greece, run by the recycling program Photocycling, has successfully mobilized the planting of 250 new trees across the country through a competition aimed at promoting recycling of electrical and electronic devices. This campaign partnered with major retailers Technomart and Meidanis to facilitate the collection of old and non-functional appliances, creating an opportunity for these items to be recycled rather than discarded. It also engaged citizens by linking the competition to environmental benefits, thereby enhancing urban greenery while addressing waste reduction.

The competition not only incentivized recycling through tangible rewards, including electric bicycles and gift vouchers, but it also ensured that every participant’s contribution positively impacted the environment. This participatory approach emphasized the importance of everyday recycling actions in fostering a healthier ecosystem. According to the program, each recycled item translates directly into a commitment to plant a specific number of new trees, serving to connect community efforts in recycling with concrete environmental improvements.

The initial phases of tree planting have already commenced in significant locations like Ancient Olympia and Voula, highlighting the initiative's commitment to enhancing both urban and natural landscapes. As the project unfolds, it aims to inspire further environmental initiatives within the region and increase public participation in similar recycling and planting campaigns, ultimately serving as a model for sustainable practices in Greece and beyond.