Val Venosta has spent over 30 years dedicated to harvesting high-quality apples year-round, with farmers focused on protecting biodiversity and natural resources. They employ a responsible irrigation system and make use of ladybugs to combat pests naturally. The region's ideal conditions, including a height range of 500 to 1,100 meters, pure air, an alpine-Mediterranean climate, and abundant sunshine, contribute significantly to the apple's quality.

The Golden apple variety, characterized by its slightly acidic taste and crisp texture, thrives in this environment. The Valley Venosta in South Tyrol, Italy, has been recognized as a paradise for cultivating this particular fruit. The cooperative of fruit and vegetable producers that was established over three decades ago has played a key role in maintaining the standard of these apples, ensuring they meet high quality through sustainable practices.

The emphasis on sustainable agriculture not only benefits the apple farmers but also enhances the local ecosystem and community. By integrating ecological practices into their cultivation methods, the Val Venosta growers are setting a precedent for responsible farming in the region, which could inspire others in the agricultural sector to adopt similar approaches, thereby creating a positive impact on both the economy and environment.