Susanna Reid, the renowned host of Good Morning Britain (GMB), once again captivated her audience with an eye-catching burgundy midi dress while presenting the show. Known for her ability to balance formal work attire with fashionable choices, Reid's latest outfit showcases a perfect blend of style and elegance. The dress, designed by Lipsy, features a flattering underbust fit and flare design, making it suitable for a range of body types, which is a compelling quality for viewers and fans alike.

The dress is available for purchase at Next, but its popularity has led to rapidly diminishing sizes since Reid showcased it on social media. The immediate demand suggests that her fashion choices significantly influence her audience, highlighting the strong connection between television personalities and their viewers when it comes to style. Reid took to Instagram to share her look, a move that often encourages her followers to invest in similar styles, indicating her role as a fashion icon.

For those interested in the dress, alternative color options are also available, ensuring that there is something for everyone, despite the initial rush for the burgundy variant. As Reid continues to set trends on GMB, her sartorial decisions serve as a reminder of the impact television hosts have on fashion choices, particularly in the realm of accessible high-street brands, making stylish attire achievable for a wider audience.